Africa Expansion for Debt Management Fintech
Industry
Digital Lending
Product
Debt Management
Partner
BFREE
Period
2021 - 2023
Market
Nigeria, Kenya, Egypt, Ghana
Objective
Market Expansion
Activities
- Led the expansion into Kenya, Ghana, and Egypt, by managing and overseeing legal setups, regulatory compliance, hiring, operational alignment, tech integrations, and business development
- Activated the sales pipeline by adding 40 financial institution prospects, converting 12 into active clients, bringing a total of 250,000 end customers
- Shaped company strategy by collaborating with the product team, conducting research, and developing roadmaps for new markets using client feedback and market insights