Go-to-Market for Embedded Insurance Tech Company
Industry
Insurance
Product
Embedded Insurance
Partner
Inclusivity Insurance
Period
2024
Market
Nigeria, Ghana, Rwanda, Uganda, Kenya
Objective
B2B Go-to-Market
Activities
- Developed GTM strategy into new markets by identifying customer segmentation, growth markets, and approaches
- Pipeline activation 10 prospects, 3 negotiation phase, 10% conversion rate