Strategy Consulting at Africa Focused Strategy Boutique
Industry
Manufacturing and Distribution
Product
Various
Partner
africon
Period
2017 - 2019
Market
Africa and GCC
Objective
Market Research and Stakeholder Management
Activities
- Produced a structured country assessment framework for a German Manufacturer of Water Treatment technology, covering industry dynamics, legislation, willingness-to-pay, financial outlook, and political conditions to guide future market selection
- Defined their product-led Africa market entry strategy, shifting focus from geography-first expansion to a sales driven approach
- Mapped out key industrial water projects such as mining projects, municipal water treatment and manufacturing waste water CSR
- Produced a structured country assessment framework for UAE based Aluminium extrusion and fabrication company, covering industry dynamics, legislation, willingness-to-pay, financial outlook, and political conditions to guide future market selection
- Mapped out market structures across the top selected markets, including pricing analysis, competition and distributor assessment
- Conducted market research on the automotive assembly activities across the continent for a German automotive assembly engineer company
- Managed Stakeholder relations with existing assembly companies in Nigeria, Ghana and Kenya and acted as a proxy sales representative for assembly technologies and consulting services